AdProfitTools

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Ad revenue and profit calculators

Ad Profit Tools

Free calculators for CPM, ROAS, break-even ROAS, AdSense revenue, CPC, CTR, website ad revenue, eCPM, and Page RPM.

Find the right calculator before you change budget, traffic, or margin assumptions.

Start with Break-even ROAS View all calculators
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Featured calculators

6 tools

  • Primary calculator

    CPM Calculator

    Calculate cost per thousand impressions from ad spend and impressions.

    • Spend $2,500
    • Impressions 500k
    • Target $5 CPM
    Calculate CPM
    Example output
    CPM
    $5.00
    Cost at target
    $2,500
    Reach at target
    500k imps

    Outputs update on each calculator page from the assumptions you enter.

  • Profit threshold

    Break-even ROAS Calculator

    Find the ROAS needed to break even after product costs, fees, shipping, and refunds.

    • Price $49
    • Costs $26.53
    • Goal 15%
    Find break-even ROAS
    Example output
    Break-even ROAS
    2.18x
    Target ROAS
    3.23x
    Max ad spend
    $22.47

    Outputs update on each calculator page from the assumptions you enter.

  • Publisher estimate

    AdSense Revenue Calculator

    Estimate AdSense revenue from pageviews, ad density, CTR, CPC, or Page RPM.

    • Pageviews 100k/mo
    • Page RPM $12
    • CTR 1.1%
    Estimate AdSense revenue
    Example output
    Monthly revenue
    $1,200
    Estimated clicks
    2,200
    Yearly revenue
    $14,400

    Outputs update on each calculator page from the assumptions you enter.

  • Publisher revenue

    Website Ad Revenue Calculator

    Estimate total website ad revenue from traffic, blended RPM, and fill rate.

    • Pageviews 250k/mo
    • RPM $18
    • Fill 92%
    Estimate website revenue
    Example output
    Monthly revenue
    $4,140
    Range
    $3.3k-$5k
    Per 10k views
    $165.60

    Outputs update on each calculator page from the assumptions you enter.

  • Pay-per-click metric

    CPC Calculator

    Calculate cost per click from ad spend and clicks, or derive CPC from CPM and CTR.

    • Spend $1,200
    • Clicks 1,850
    • Target $0.75
    Calculate CPC
    Example output
    CPC
    $0.65
    Derived CPC
    $0.80
    Clicks target
    1,600

    Outputs update on each calculator page from the assumptions you enter.

  • Click-through rate

    CTR Calculator

    Calculate click-through rate from clicks and impressions, plus target clicks for a desired CTR.

    • Clicks 4,800
    • Impressions 320k
    • Target 2%
    Calculate CTR
    Example output
    CTR
    1.50%
    Clicks / 1k
    15
    Target clicks
    6,400

    Outputs update on each calculator page from the assumptions you enter.

CPM cost / impressions x 1000
CTR clicks / impressions
ROAS revenue / ad spend

Estimates only. Use transparent assumptions and avoid policy-violating ad behavior.

Calculator library

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Metric guide

CPM, CPC, and CTR work better together.

Use the first guide to understand how impression cost, click cost, and click-through rate connect before choosing a calculator.

Read the guide