How to use this calculator
When to use this CPM calculator
Use CPM when you are buying or evaluating media by impressions. It is the cleanest way to compare display, video, social, and programmatic placements before click data is available.
What the result means
A lower CPM means cheaper reach, but not always better profit. Pair CPM with CTR, CPC, and ROAS when you need to judge traffic quality or campaign returns.
- CPM answers how much reach costs.
- CTR answers how often people click.
- CPC answers how much each click costs.