Publisher efficiency

Page RPM Calculator

Calculate Page RPM, revenue per 10,000 pageviews, and required pageviews for a publisher revenue target.

Formula Page RPM = revenue / pageviews x 1,000

Page RPM uses pageviews, not ad impressions. Use eCPM when you are measuring ad impressions.

$1,200 from 100K pageviews equals $12.00 Page RPM.

Page RPM $12.00 Revenue per 1,000 pageviews

Revenue per 10k pageviews $120.00 Scaled from Page RPM

Pageviews for target 250K $3,000 revenue target

Daily average $40.00 If this is monthly revenue

Formula Page RPM = revenue / pageviews x 1,000

How to use this calculator

Page RPM uses pageviews. eCPM uses ad impressions. A page with multiple ad slots can have a different Page RPM and eCPM.

Once you know Page RPM, you can estimate how many pageviews are needed to reach a revenue target.

What is Page RPM?

Page RPM is estimated revenue per 1,000 pageviews.

Is Page RPM the same as AdSense RPM?

AdSense Page RPM follows the same basic formula but only includes AdSense revenue.

Can I use Page RPM for ad impressions?

Use eCPM when your denominator is ad impressions instead of pageviews.