Publisher estimate

AdSense Revenue Calculator

Estimate Google AdSense revenue using pageviews, ads per page, CTR, CPC, and Page RPM. Includes monthly, yearly, and target pageview outputs.

Formula Revenue = pageviews x ads per page x CTR x CPC; or pageviews / 1,000 x Page RPM

This is an estimate only. It is not a Google guarantee and should never be used to encourage invalid clicks.

100K monthly pageviews at $12.00 Page RPM estimates $1,200 per month.

Monthly revenue $1,200 Page RPM model

CPC model revenue $1,210 2,200 estimated ad clicks

Yearly revenue $14,400 Based on the RPM estimate

Pageviews for target 250K $3,000 monthly target

Formula Revenue = pageviews x ads per page x CTR x CPC; or pageviews / 1,000 x Page RPM

Estimates only. AdProfitTools is not affiliated with Google AdSense. Never use revenue estimates to encourage invalid clicks or policy-violating behavior.

How to use this calculator

Two ways to estimate AdSense revenue

The CPC model estimates clicks first, then multiplies by average CPC. The RPM model starts from revenue per 1,000 pageviews. Use both when you want to sanity-check assumptions.

Why estimates vary

AdSense revenue depends on niche, geography, device mix, ad placement, seasonality, viewability, and advertiser demand. Treat the output as a planning range, not a promise.

AdSense Revenue Calculator FAQ

Is this a Google AdSense official calculator?

No. It is an independent estimate based on common publisher formulas.

What is Page RPM?

Page RPM is estimated revenue per 1,000 pageviews.

Can I use this to predict exact earnings?

No. Use it for planning and comparison only, not as a guaranteed earning forecast.