Pay-per-click metric

CPC Calculator

Free advertising CPC calculator. Calculate cost per click, CPC from CPM and CTR, target clicks, and campaign click cost.

Formula CPC = ad spend / clicks; CPC from CPM = CPM / (CTR x 10)

Your actual CPC is at or below the target CPC you entered.

$1,200 over 1,850 clicks equals $0.65 per click.

CPC $0.65 Spend divided by clicks

CPC from CPM and CTR $0.80 $8.00 CPM at 1% CTR

Clicks at target CPC 1,600 $0.75 target CPC

Formula CPC = ad spend / clicks; CPC from CPM = CPM / (CTR x 10)

How to use this calculator

What CPC is best for

CPC is useful when the goal is traffic or a downstream conversion. It lets you compare channels where the pricing model may start as CPM but the business impact starts with clicks.

CPC from CPM and CTR

If you know CPM and CTR, you can estimate the implied CPC. This helps compare impression-priced media with click-priced media.

CPC Calculator FAQ

How do I calculate CPC?

Divide total ad spend by total clicks.

Can CPC be calculated from CPM?

Yes. Divide CPM by CTR times 10 when CTR is entered as a percent.

Why is my CPC high?

Competition, targeting, creative quality, landing page relevance, and auction dynamics can all affect CPC.