Publisher revenue

Website Ad Revenue Calculator

Estimate website advertising revenue from pageviews, blended RPM, fill rate, and sensitivity range. Built for publisher revenue planning.

Formula Estimated revenue = pageviews / 1,000 x blended RPM x fill rate

Use this as a blended publisher revenue range, not as an AdSense-only forecast.

250K pageviews at $18.00 blended RPM and 92% fill rate estimates $4,140 per month.

Base monthly revenue $4,140 Blended RPM model

Low to high range $3,312 - $4,968 Sensitivity range

Revenue per 10k pageviews $165.60 At current RPM and fill rate

Pageviews for target 603.86K $10,000 target

Formula Estimated revenue = pageviews / 1,000 x blended RPM x fill rate

Use this as a planning estimate. Actual publisher revenue changes with ad network, geography, demand, viewability, and policy compliance.

How to use this calculator

Use blended RPM when revenue comes from multiple sources such as display ads, direct sponsorships, header bidding, or a mix of networks.

AdSense is one monetization source. This calculator is broader and works better when you want a total publisher revenue range.

How much ad revenue can a website make?

It depends on pageviews, RPM, fill rate, niche, geography, and ad setup quality.

What is blended RPM?

Blended RPM is total revenue per 1,000 pageviews across all monetization sources.

Should I use this for YouTube or Twitch?

No. This page is scoped to website publisher revenue.