Return on ad spend

ROAS Calculator

Calculate ROAS from campaign revenue and ad spend. Includes ROAS percentage, profit after ads, ROI, and target ROAS gap.

Formula ROAS = revenue / ad spend

ROAS meets the target you entered.

$32,000 revenue on $8,000 ad spend equals 4x ROAS.

ROAS 4x 400% return on ad spend

Profit after ads $21,500 Revenue minus ad spend and optional costs

Gap to target $4,000 3.5x target ROAS

PPC ROI 268.75% Profit divided by ad spend

Formula ROAS = revenue / ad spend

How to use this calculator

Use this page when revenue and ad spend are known. If you need to decide the minimum ROAS before running ads, use the break-even ROAS calculator.

ROAS compares revenue to ad spend. ROI compares profit to spend. If costs are meaningful, ROI can tell a different story than ROAS.

How do I calculate ROAS?

Divide campaign revenue by ad spend.

What does 4x ROAS mean?

It means the campaign generated four dollars of revenue for every dollar of ad spend.

Is ROAS the same as profit?

No. ROAS uses revenue. Profit requires product costs, fulfillment costs, and other costs.