Charts
Advertising reference charts
Use these tables when you need a number or specification quickly. Open a calculator when your inputs fall between the listed values.
- Formula table ROAS to ACoS conversion chart
Convert common ROAS values to ACoS percentages without re-entering campaign spend and sales.
Open chart - Formula table CPM cost per impressions chart
Look up total media cost for common impression counts and CPM rates.
Open chart - Formula table CTR clicks by impressions chart
Estimate clicks for common impression totals and click-through rates.
Open chart - Specification table Google Display ad sizes chart
Check the uploaded image ad dimensions that Google Ads currently lists for the Display Network.
Open chart - Specification table YouTube ad specs chart
Check universal YouTube video asset, thumbnail, and companion banner requirements.
Open chart