Formula table
ROAS to ACoS conversion chart
Convert common ROAS values to ACoS percentages without re-entering campaign spend and sales.
| ROAS | ACoS (%) |
|---|---|
| 1× | 100% |
| 1.25× | 80% |
| 1.5× | 66.67% |
| 2× | 50% |
| 2.5× | 40% |
| 3× | 33.33% |
| 3.5× | 28.57% |
| 4× | 25% |
| 5× | 20% |
| 6× | 16.67% |
| 8× | 12.5% |
| 10× | 10% |
How to read this chart
ACoS is the inverse of ROAS. Divide 100 by ROAS to get ACoS as a percentage.
FormulaACoS (%) = 100 / ROAS