Formula table

CPM cost per impressions chart

Look up total media cost for common impression counts and CPM rates.

Scroll inside the table to see every column.

CPM cost per impressions chart
ImpressionsCPM $1.00CPM $2.00CPM $5.00CPM $10.00CPM $15.00CPM $20.00
1,000$1.00$2.00$5.00$10.00$15.00$20.00
5,000$5.00$10.00$25.00$50.00$75.00$100.00
10,000$10.00$20.00$50.00$100.00$150.00$200.00
25,000$25.00$50.00$125.00$250.00$375.00$500.00
50,000$50.00$100.00$250.00$500.00$750.00$1,000.00
100,000$100.00$200.00$500.00$1,000.00$1,500.00$2,000.00
250,000$250.00$500.00$1,250.00$2,500.00$3,750.00$5,000.00
500,000$500.00$1,000.00$2,500.00$5,000.00$7,500.00$10,000.00
1,000,000$1,000.00$2,000.00$5,000.00$10,000.00$15,000.00$20,000.00
Impressions: 1,000
CPM $1.00
$1.00
CPM $2.00
$2.00
CPM $5.00
$5.00
CPM $10.00
$10.00
CPM $15.00
$15.00
CPM $20.00
$20.00
Impressions: 5,000
CPM $1.00
$5.00
CPM $2.00
$10.00
CPM $5.00
$25.00
CPM $10.00
$50.00
CPM $15.00
$75.00
CPM $20.00
$100.00
Impressions: 10,000
CPM $1.00
$10.00
CPM $2.00
$20.00
CPM $5.00
$50.00
CPM $10.00
$100.00
CPM $15.00
$150.00
CPM $20.00
$200.00
Impressions: 25,000
CPM $1.00
$25.00
CPM $2.00
$50.00
CPM $5.00
$125.00
CPM $10.00
$250.00
CPM $15.00
$375.00
CPM $20.00
$500.00
Impressions: 50,000
CPM $1.00
$50.00
CPM $2.00
$100.00
CPM $5.00
$250.00
CPM $10.00
$500.00
CPM $15.00
$750.00
CPM $20.00
$1,000.00
Impressions: 100,000
CPM $1.00
$100.00
CPM $2.00
$200.00
CPM $5.00
$500.00
CPM $10.00
$1,000.00
CPM $15.00
$1,500.00
CPM $20.00
$2,000.00
Impressions: 250,000
CPM $1.00
$250.00
CPM $2.00
$500.00
CPM $5.00
$1,250.00
CPM $10.00
$2,500.00
CPM $15.00
$3,750.00
CPM $20.00
$5,000.00
Impressions: 500,000
CPM $1.00
$500.00
CPM $2.00
$1,000.00
CPM $5.00
$2,500.00
CPM $10.00
$5,000.00
CPM $15.00
$7,500.00
CPM $20.00
$10,000.00
Impressions: 1,000,000
CPM $1.00
$1,000.00
CPM $2.00
$2,000.00
CPM $5.00
$5,000.00
CPM $10.00
$10,000.00
CPM $15.00
$15,000.00
CPM $20.00
$20,000.00
Source: Google Ads Help Reviewed:

How to read this chart

Multiply impressions by CPM, then divide by 1,000. The values use the same currency unit as the CPM rate.

FormulaCost = impressions / 1,000 × CPM