Formula table
CTR clicks by impressions chart
Estimate clicks for common impression totals and click-through rates.
Scroll inside the table to see every column.
| Impressions | CTR0.5% | CTR1% | CTR2% | CTR3% | CTR5% |
|---|---|---|---|---|---|
| 1,000 | 5 | 10 | 20 | 30 | 50 |
| 5,000 | 25 | 50 | 100 | 150 | 250 |
| 10,000 | 50 | 100 | 200 | 300 | 500 |
| 25,000 | 125 | 250 | 500 | 750 | 1,250 |
| 50,000 | 250 | 500 | 1,000 | 1,500 | 2,500 |
| 100,000 | 500 | 1,000 | 2,000 | 3,000 | 5,000 |
| 250,000 | 1,250 | 2,500 | 5,000 | 7,500 | 12,500 |
| 500,000 | 2,500 | 5,000 | 10,000 | 15,000 | 25,000 |
| 1,000,000 | 5,000 | 10,000 | 20,000 | 30,000 | 50,000 |
- Impressions: 1,000
- CTR0.5%
- 5clicks
- CTR1%
- 10clicks
- CTR2%
- 20clicks
- CTR3%
- 30clicks
- CTR5%
- 50clicks
- Impressions: 5,000
- CTR0.5%
- 25clicks
- CTR1%
- 50clicks
- CTR2%
- 100clicks
- CTR3%
- 150clicks
- CTR5%
- 250clicks
- Impressions: 10,000
- CTR0.5%
- 50clicks
- CTR1%
- 100clicks
- CTR2%
- 200clicks
- CTR3%
- 300clicks
- CTR5%
- 500clicks
- Impressions: 25,000
- CTR0.5%
- 125clicks
- CTR1%
- 250clicks
- CTR2%
- 500clicks
- CTR3%
- 750clicks
- CTR5%
- 1,250clicks
- Impressions: 50,000
- CTR0.5%
- 250clicks
- CTR1%
- 500clicks
- CTR2%
- 1,000clicks
- CTR3%
- 1,500clicks
- CTR5%
- 2,500clicks
- Impressions: 100,000
- CTR0.5%
- 500clicks
- CTR1%
- 1,000clicks
- CTR2%
- 2,000clicks
- CTR3%
- 3,000clicks
- CTR5%
- 5,000clicks
- Impressions: 250,000
- CTR0.5%
- 1,250clicks
- CTR1%
- 2,500clicks
- CTR2%
- 5,000clicks
- CTR3%
- 7,500clicks
- CTR5%
- 12,500clicks
- Impressions: 500,000
- CTR0.5%
- 2,500clicks
- CTR1%
- 5,000clicks
- CTR2%
- 10,000clicks
- CTR3%
- 15,000clicks
- CTR5%
- 25,000clicks
- Impressions: 1,000,000
- CTR0.5%
- 5,000clicks
- CTR1%
- 10,000clicks
- CTR2%
- 20,000clicks
- CTR3%
- 30,000clicks
- CTR5%
- 50,000clicks
How to read this chart
Multiply impressions by CTR expressed as a decimal. A 1% CTR means one click for every 100 impressions.
FormulaClicks = impressions × CTR / 100