Calculator hub
Advertising calculators by task
Pick the tool that matches the decision: publisher revenue, media cost, click efficiency, or profitability.
4 tools
Publisher Revenue
Estimate AdSense, website ad revenue, Page RPM, and impression-level monetization.
- Calculator AdSense Revenue Estimate AdSense revenue from pageviews, ad density, CTR, CPC, or Page RPM. Open
- Calculator Website Ad Revenue Estimate total website ad revenue from traffic, blended RPM, and fill rate. Open
- Calculator Page RPM Calculate Page RPM from revenue and pageviews, plus pageviews needed for revenue targets. Open
- Calculator eCPM Calculator Calculate effective CPM from ad revenue and impressions. Open
3 tools
Ad Buying Metrics
Calculate CPM, CPC, and CTR for paid media planning and campaign diagnostics.
- Calculator CPM Calculator Calculate cost per thousand impressions from ad spend and impressions. Open
- Calculator CPC Calculator Calculate cost per click from ad spend and clicks, or derive CPC from CPM and CTR. Open
- Calculator CTR Calculator Calculate click-through rate from clicks and impressions, plus target clicks for a desired CTR. Open
2 tools
Profitability
Connect ad spend to revenue, contribution margin, ROAS, and break-even targets.
Guides
Metric explainers
Short guides for choosing the right formula before using a calculator.