Measure actual performance
Enter spend, impressions, clicks, conversions, revenue, and other costs to see profit, ROI, ROAS, CPC, CPA, and more.
Measure my campaignCalculator hub
Advertising calculators by task
Pick the tool that matches the decision: publisher revenue, media cost, click efficiency, or profitability.
24 calculators 3 task groups
Paid campaign workflow
Start with the PPC question you need answered.
Use the same campaign model to review real results, plan a budget, or set buying limits before you spend.
Forecast PPC profit
Model revenue and profit from a planned budget, CPM, CTR, conversion rate, and value per conversion.
Forecast profitFind break-even buying limits
Turn conversion value and non-ad costs into your maximum CPC, CPA, CPM, and minimum ROAS.
Find break-even limitsFind the right calculator
Choose by the inputs you already have.
Most advertising questions start with a few numbers. Match those numbers to the calculator that uses the same denominator.
Spend + impressions + frequency CPM Calculator Find CPM, reverse budget, or estimate reach. Spend + clicks CPC Calculator Find paid traffic cost. Clicks + impressions CTR Calculator Find click-through rate. Conversions + visits Conversion Rate Calculator Measure CVR or reverse-plan a target. Spend + revenue ROAS Calculator Review campaign return. Margin + product costs Break-even ROAS Set scale threshold before spend. Pageviews + RPM Publisher revenue tools Estimate website ad revenue. Video views + revenue YouTube RPM Calculator Calculate creator RPM and income targets. Shorts views + planning RPM YouTube Shorts Revenue Estimate eligible-view revenue and target views. Sales + marketing costs CAC Calculator Calculate fully loaded customer acquisition cost.
7 tools
Publisher Revenue
Estimate YouTube Shorts, long-form video, AdSense, website, Page RPM, and impression-level revenue.
- Calculator YouTube Money Estimate monthly and yearly YouTube earnings from your views and a planning RPM range. Open
- Calculator YouTube Shorts Revenue Estimate YouTube Shorts revenue from eligible views and your own planning RPM. Open
- Calculator YouTube RPM Calculate your actual YouTube RPM from creator revenue and views, then use it for planning. Open
- Calculator AdSense Revenue Estimate AdSense revenue from pageviews, ad density, CTR, CPC, or Page RPM. Open
- Calculator Website Ad Revenue Estimate website ad revenue from pageviews and planning Page RPM, with optional fill-rate and sensitivity adjustments. Open
- Calculator Page RPM Calculate Page RPM from revenue and pageviews, plus pageviews needed for revenue targets. Open
- Calculator eCPM Calculator Calculate effective CPM from ad revenue and impressions. Open
9 tools
Ad Buying Metrics
Calculate CPM, reach, CPC, CTR, conversion rate, target CPA, and campaign diagnostics.
- Calculator Google Ads Budget Estimate the clicks, impressions, conversions, and daily budget needed for a Google Ads revenue target. Open
- Calculator CPM Calculator Calculate CPM, cost per impression, ad spend, impressions, or estimated reach from budget and frequency. Open
- Calculator Ad Frequency Calculate average ad frequency from impressions and reach, then compare it with a planning target. Open
- Calculator CPV Calculator Calculate cost per video view, completed-view cost, view rate, and the budget or views needed at a target CPV. Open
- Calculator PPC Profit & Metrics Measure PPC performance, forecast profit, or find break-even CPC, CPA, CPM, and ROAS from one campaign model. Open
- Calculator CPL Calculator Measure cost per lead, forecast a lead funnel, or calculate the CPL your customer economics can support. Open
- Calculator Conversion Rate Calculate marketing conversion rate and reverse-plan conversions or traffic for a target CVR. Open
- Calculator CPC Calculator Calculate cost per click from ad spend and clicks, or derive CPC from CPM and CTR. Open
- Calculator CTR Calculator Calculate click-through rate from clicks and impressions, plus target clicks for a desired CTR. Open
8 tools
Profitability
Connect ad spend to revenue, CAC, contribution margin, ROAS, ACoS, and break-even targets.
- Calculator Break-even ROAS Find break-even and target ROAS after variable costs, allocated fixed costs, refunds, and profit goals. Open
- Calculator Break-even CPA Calculate your break-even and target CPA from contribution margin, then turn that limit into a max CPC or CPL. Open
- Calculator Amazon ACoS Calculate Amazon ACoS, convert it to ROAS, and compare ad spend with your break-even margin. Open
- Calculator LTV Calculator Calculate ecommerce or SaaS customer lifetime value, LTV:CAC ratio, CAC payback period, and a target CAC limit. Open
- Calculator Ecommerce Profit Margin Calculate ecommerce profit after product costs, shipping, fees, refunds, ads, and fixed costs. Open
- Calculator Marketing ROI Calculate marketing ROI from incremental revenue, gross margin, ad spend, labor, tools, and agency costs. Open
- Calculator CAC Calculator Calculate CAC from marketing, sales, tools, overhead, and new paying customers. Open
- Calculator ROAS Calculator Measure actual ROAS and profit, or calculate the target ROAS, ad budget, CPA, and CPC your margin can support. Open
Guides
Metric explainers
Short guides for choosing the right formula before using a calculator.
Formula quick reference
Core advertising formulas
Use this table to confirm the denominator before opening a dedicated calculator.
| Metric | Formula | Tool |
|---|---|---|
| CPM | ad spend / impressions x 1,000 | Open |
| CPC | ad spend / clicks | Open |
| CTR | clicks / impressions x 100 | Open |
| Conversion rate | conversions / visits x 100 | Open |
| CAC | marketing and sales acquisition cost / new customers | Open |
| ROAS | revenue / ad spend | Open |
| ACoS | ad spend / revenue x 100 | Open |
| Break-even ROAS | selling price / contribution profit | Open |
| Page RPM | revenue / pageviews x 1,000 | Open |
| YouTube RPM | creator revenue / video views x 1,000 | Open |
| Shorts revenue | eligible views / 1,000 x Shorts RPM | Open |
| eCPM | revenue / ad impressions x 1,000 | Open |
Advertising calculator FAQ
Which advertising calculator should I use?
Start from the data you already have. Spend and impressions point to CPM, sales and marketing costs point to CAC, Shorts views point to Shorts revenue, and spend plus revenue points to ROAS and ACoS.
Can I calculate CPC from CPM and CTR?
Yes. Use CPC = CPM / (CTR x 10) when CTR is entered as a percent.
What calculator helps before scaling spend?
Use the break-even ROAS calculator before scaling because it includes margin, fees, shipping, refunds, and target profit.