AdProfitTools

AdProfitTools

Calculate ad cost, revenue, and profit.

Free calculators for CPM, reach, CPA, CAC, ROAS, ACoS, YouTube Shorts revenue, YouTube RPM, AdSense revenue, and Page RPM. Every result shows the formula and assumptions behind it.

Free to use No signup Runs in your browser

Find the right calculator before you change budget, traffic, or margin assumptions.

Start with Break-even ROAS View all calculators

Featured calculators

6 tools

  • Primary calculator

    Break-even ROAS Calculator

    Find break-even and target ROAS after variable costs, allocated fixed costs, refunds, and profit goals.

    • Price $49
    • Costs $34.00
    • Goal 15%
    Find break-even ROAS
    Example output
    Break-even ROAS
    3.27x
    Target ROAS
    6.40x
    Max ad spend per order
    $15.00
    Target ad spend per order
    $7.65
    Max monthly ad budget
    $7,501
    Target monthly ad budget
    $3,826
    Fixed cost per order
    $5.00
    Contribution margin
    30.62%

    Outputs update on each calculator page from the assumptions you enter.

  • Profitable acquisition limit

    Break-even CPA Calculator

    Calculate your break-even and target CPA from contribution margin, then turn that limit into a max CPC or CPL.

    • Order value $120
    • Contribution margin 60%
    • Target CPA $48
    Calculate my CPA limit
    Example output
    Contribution per conversion
    $72.00
    Break-even CPA
    $72.00
    Target CPA
    $48.00
    Profit at actual CPA
    $32.00
    Headroom to target
    $8.00
    Max CPC at target
    $1.44
    Max CPL at target
    $12.00
    Break-even ROAS
    1.67x
    Target ROAS
    2.50x

    Outputs update on each calculator page from the assumptions you enter.

  • Amazon PPC profitability

    Amazon ACoS Calculator

    Calculate Amazon ACoS, convert it to ROAS, and compare ad spend with your break-even margin.

    • Ad spend $500
    • Ad sales $2,500
    • ACoS 20%
    Calculate Amazon ACoS
    Example output
    Amazon ACoS
    20%
    ROAS equivalent
    5x
    Break-even ACoS
    35%
    Profit after ads
    $375
    Max ad spend at current sales
    $875

    Outputs update on each calculator page from the assumptions you enter.

  • Customer unit economics

    Customer Lifetime Value Calculator

    Calculate ecommerce or SaaS customer lifetime value, LTV:CAC ratio, CAC payback period, and a target CAC limit.

    • Revenue LTV $480
    • Gross margin 60%
    • CAC $90
    Calculate customer LTV
    Example output
    Revenue LTV
    $480
    Margin-adjusted LTV
    $288
    LTV:CAC
    3.2x
    CAC payback
    7.5 months
    Value after CAC
    $198
    Max CAC at target
    $96

    Outputs update on each calculator page from the assumptions you enter.

  • Store profitability

    Ecommerce Profit Margin Calculator

    Calculate ecommerce profit after product costs, shipping, fees, refunds, ads, and fixed costs.

    • Sales $30k
    • Ad spend $6k
    • Target margin 15%
    Calculate ecommerce profit
    Example output
    Net profit
    $5,700
    Net profit margin
    20%
    Contribution margin before ads
    49.8%
    Ad spend per order
    $12
    Break-even price
    $47.19
    Price for target margin
    $56.76

    Outputs update on each calculator page from the assumptions you enter.

  • Campaign budget planning

    Google Ads Budget Calculator

    Estimate the clicks, impressions, conversions, and daily budget needed for a Google Ads revenue target.

    • Revenue target $50k
    • Target ROAS 4x
    • Period 30.4 days
    Plan a Google Ads budget
    Example output
    Monthly budget from funnel
    $12,500
    Daily budget
    $411
    Conversions needed
    500
    Clicks needed
    16,667
    Impressions needed
    416,667
    Implied ROAS
    4x

    Outputs update on each calculator page from the assumptions you enter.

CPM cost / impressions x 1000
CTR clicks / impressions
ROAS revenue / ad spend

Estimates only. Keep assumptions transparent and avoid policy-violating ad behavior.

Paid campaign workflow

Start with the PPC question you need answered.

Use the same campaign model to review real results, plan a budget, or set buying limits before you spend.

Measure actual performance

Enter spend, impressions, clicks, conversions, revenue, and other costs to see profit, ROI, ROAS, CPC, CPA, and more.

Measure my campaign

Forecast PPC profit

Model revenue and profit from a planned budget, CPM, CTR, conversion rate, and value per conversion.

Forecast profit

Find break-even buying limits

Turn conversion value and non-ad costs into your maximum CPC, CPA, CPM, and minimum ROAS.

Find break-even limits

Calculator library

All calculators

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Metric guide

CPM, CPC, and CTR work better together.

Use the first guide to understand how impression cost, click cost, and click-through rate connect before choosing a calculator.

Read the guide

Method

Transparent formulas, bounded estimates.

These tools are built for planning and sanity checks. Keep assumptions visible, then update them with real platform data.

  • All calculators show the formula behind the result.
  • No signup is required and results run in the browser.
  • Revenue tools are estimates only and do not encourage invalid ad clicks.